October is Breast Cancer Awareness Month around the world and at Schonstedt. Four years ago, we started a very special campaign in support of the Breast Cancer Research Foundation. Joining the fight against the world’s most prevalent cancer aligned so closely with the Schonstedt philosophy of ‘giving back’ that we did something momentous in the history of our company: we launched a pink magnetic locator.
Early detection saves lives.
What made this remarkable is that Schonstedt has been manufacturing the iconic ‘yellow stick’ locators for decades, and this was the first time we released a pink locator. A robust and resilient Schonstedt magnetic locator in a color that evokes feelings of compassion, warmth, and hope – what’s not to like? The pink GA-52Cx-BC came with an elegant black padded case designed to make it stand out. Indeed, one of the compliments the locator received is that it is so distinctive that it’s nearly impossible to lose it. While the Schonstedt yellow is no less vibrant, it is so intricately tied with the professional lives of people in various industries that it tends to blend in with the surroundings from their perspective.
We pledged to donate a portion of the proceeds from the sale of these striking new locators to the Breast Cancer Research Foundation, and our customers responded with gusto. We’ve sold hundreds of pink GA-52Cx-BC (BC stands for Breast Cancer) locators since then and are grateful to our customers for helping us make significant contributions every year to the BCRF.
Thank you for your love.
This year, we offered this limited-edition pink locator again, for the month of October. The campaign was a resounding success, thanks to the support and generosity of our customers.
We are glad to have helped the BCRF in their campaign against a disease that causes over 250,000 children to be orphaned every year.